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Figma — Seed Design in the browser. Together.
Dylan Field's seed deck described a browser-based design tool four years before WebGL was reliable enough to make it possible. Most investors passed. Index didn't.
Slide breakdown — 9 slides 01 COVER Figma ↓ Design tools for the collaborative era.
02 PROBLEM Design is the last creative discipline still locked to a single machine. ↓
03 THESIS The browser is now powerful enough to run Photoshop. ↓
04 PRODUCT Design, prototype, and hand off — in one URL. ↓
05 MARKET 4M designers. But the real market is the 40M who need to see their work. ↓
06 COMPETITION Every existing tool is single-player. ↓
07 BUSINESS MODEL Free for individuals. $12/editor/month for teams. ↓
08 TEAM A Brown CS grad who interned at Flipboard and a UC San Diego graphics engineer. ↓
09 THE ASK $3.8M to build the multiplayer design tool. ↓