HOME / ARCHIVE / PINTEREST 2011 · Series A · Consumer
Pinterest — Series A Collect and share things you love.
Ben Silbermann pitched visual discovery as a fundamentally different kind of social network — not about people, but about taste. Andreessen Horowitz led the round.
Slide breakdown — 8 slides 01 COVER Pinterest ↓ A catalog of the world's ideas.
02 PROBLEM The web has no memory. ↓
03 SOLUTION A visual bookmarking board you can organize and share. ↓
04 TRACTION 12M users. 5M monthly unique visitors in 9 months since launch. ↓
05 MARKET A $20B online advertising market that hasn't figured out visual intent. ↓
06 BUSINESS MODEL Promoted Pins: advertising as discovery, not interruption. ↓
07 TEAM A Google PM who wanted to bring his stamp collection online. ↓
08 THE ASK $27M to reach 100M users. ↓