Apeel Sciences
Plant-based coating that doubles produce shelf life.
About Apeel Sciences
Edible coating made from plant lipids — slows water loss + oxidation. Used by Costco, Walmart, Kroger.
§ Pitch deck breakdown
How Apeel Sciences would pitch themselves.
Target customer
Produce suppliers, grocers, and quick-service-restaurants losing billions to food spoilage annually (avocados, citrus, mangos, asparagus).
Problem they solve
30% of fresh produce is wasted between farm + consumer = $1T globally + 8% of greenhouse gases. Existing coatings are wax-based (unappetizing) or chemical-based (regulated).
Key differentiator
Plant-based, USDA-organic-certified, water-soluble coating. 2-3x shelf life. Backed by Bill Gates + Oprah-investment cachet for retailer trust.
Go-to-market strategy
Direct sales to large produce suppliers (Driscoll's, Mission Produce). Retail co-marketing (Apeel-stickered fruit at Costco). Partnership with sustainability-committed grocers.
Company facts
- Category
- Other
- Funding stage
- Series E
- Total raised
- $640M+
- Founded
- 2012
- Team size
- 501-1000
- HQ
- Goleta
- Country
- United States
- Website
- apeel.com
Founders of Apeel Sciences
- James Rogers
- Jenny Du
- Louis Perez
Investors backing Apeel Sciences
- Singapore GIC
- Mirae Asset
- Andreessen Horowitz
Frequently asked questions
What does Apeel Sciences do?
Edible coating made from plant lipids — slows water loss + oxidation. Used by Costco, Walmart, Kroger.
Where is Apeel Sciences based?
Apeel Sciences is based in Goleta, United States.
When was Apeel Sciences founded?
Apeel Sciences was founded in 2012.
How much has Apeel Sciences raised?
Apeel Sciences has raised $640M+ in their Series E round.
Who founded Apeel Sciences?
Apeel Sciences was founded by James Rogers, Jenny Du, Louis Perez.
Who has invested in Apeel Sciences?
Apeel Sciences is backed by Singapore GIC, Mirae Asset, Andreessen Horowitz.