Carta
Equity management for startups and investors
About Carta
Carta is the platform that manages equity for over 40,000 companies and their 2 million+ employees and investors. From issuing stock options to managing 409A valuations and cap tables, Carta handles the complete equity lifecycle. Carta data now influences how venture capital flows across the entire startup ecosystem.
Pitch deck breakdown
How Carta would pitch themselves.
Target customer
Startups and investors — the core audience Carta's product is built around.
Problem they solve
Carta is the platform that manages equity for over 40,000 companies and their 2 million+ employees and investors. From issuing stock options to managing 409A valuations and cap tables, Carta handles the complete equity… The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Carta differentiates on equity management for startups and investors. Backed by Silver Lake + Goldman Sachs, $1.1B raised — the company has resources + validation to compound this thesis. Founded by Henry Ward + team.
Go-to-market strategy
Combined sales + product-led growth approach typical for Fintech companies at this stage — direct sales for higher-ACV deals, self-serve for SMB adoption, and content + community for top-of-funnel.
Carta website preview
Company facts
- Category
- Fintech
- Funding stage
- Series G
- Total raised
- $1.1B
- Founded
- 2012
- Team size
- 1000+
- HQ
- San Francisco
- Country
- USA
- Website
- carta.com
Founders of Carta
- Henry Ward
- Manu Kumar
Investors backing Carta
- Silver Lake
- Goldman Sachs
- Andreessen Horowitz
Frequently asked questions
What does Carta do?
Carta is the platform that manages equity for over 40,000 companies and their 2 million+ employees and investors. From issuing stock options to managing 409A valuations and cap tables, Carta handles the complete equity lifecycle. Carta data now influences how venture capital flows across the entire startup ecosystem.
Where is Carta based?
Carta is based in San Francisco, USA.
When was Carta founded?
Carta was founded in 2012.
How much has Carta raised?
Carta has raised $1.1B in their Series G round.
Who founded Carta?
Carta was founded by Henry Ward, Manu Kumar.
Who has invested in Carta?
Carta is backed by Silver Lake, Goldman Sachs, Andreessen Horowitz.