Cleo
Your AI money assistant.
About Cleo
Gen-Z personal finance app with a sassy AI chatbot personality. 5M+ users, focused on building credit and savings habits.
Pitch deck breakdown
How Cleo would pitch themselves.
Target customer
Consumers + businesses needing modern financial services + infrastructure — typically under-served by legacy banks + processors.
Problem they solve
Gen-Z personal finance app with a sassy AI chatbot personality. 5M+ users, focused on building credit and savings habits. The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Cleo differentiates on your ai money assistant. Backed by EQT Ventures + Sofina, $140M+ raised — the company has resources + validation to compound this thesis. Founded by Barnaby Hussey-Yeo.
Go-to-market strategy
Growth-stage GTM — multi-channel revenue motion (direct enterprise sales, channel partnerships, marketplace listings). Vertical specialisation + verticalised AE teams targeting enterprise + mid-market.
Company facts
- Category
- Fintech
- Funding stage
- Series C
- Total raised
- $140M+
- Founded
- 2016
- Team size
- 201-500
- HQ
- London
- Country
- United Kingdom
- Website
- meetcleo.com
Founders of Cleo
- Barnaby Hussey-Yeo
Investors backing Cleo
- EQT Ventures
- Sofina
- Balderton
Frequently asked questions
What does Cleo do?
Gen-Z personal finance app with a sassy AI chatbot personality. 5M+ users, focused on building credit and savings habits.
Where is Cleo based?
Cleo is based in London, United Kingdom.
When was Cleo founded?
Cleo was founded in 2016.
How much has Cleo raised?
Cleo has raised $140M+ in their Series C round.
Who founded Cleo?
Cleo was founded by Barnaby Hussey-Yeo.
Who has invested in Cleo?
Cleo is backed by EQT Ventures, Sofina, Balderton.