Column
The first developer-first bank.
About Column
Nationally chartered US bank with a direct API. Used by Brex, Ramp, and Modern Treasury for embedded banking infrastructure.
Pitch deck breakdown
How Column would pitch themselves.
Target customer
Consumers + businesses needing modern financial services + infrastructure — typically under-served by legacy banks + processors.
Problem they solve
Nationally chartered US bank with a direct API. Used by Brex, Ramp, and Modern Treasury for embedded banking infrastructure. The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Column differentiates on the first developer-first bank — focusing on a specific edge in this category vs. broader incumbents. Founded by William Hockey + team.
Go-to-market strategy
Combined sales + product-led growth approach typical for Fintech companies at this stage — direct sales for higher-ACV deals, self-serve for SMB adoption, and content + community for top-of-funnel.
Company facts
- Category
- Fintech
- Funding stage
- VC-backed
- Total raised
- Founder-funded
- Founded
- 2021
- Team size
- 51-200
- HQ
- San Francisco
- Country
- United States
- Website
- column.com
Founders of Column
- William Hockey
- Annie Hockey
Frequently asked questions
What does Column do?
Nationally chartered US bank with a direct API. Used by Brex, Ramp, and Modern Treasury for embedded banking infrastructure.
Where is Column based?
Column is based in San Francisco, United States.
When was Column founded?
Column was founded in 2021.
How much has Column raised?
Column has raised Founder-funded.
Who founded Column?
Column was founded by William Hockey, Annie Hockey.