CRED
Rewards platform for credit-card payers in India.
About CRED
Premium financial app for top 1% of India — credit card payments, lending, investing, commerce. Most-talked-about Indian unicorn.
Pitch deck breakdown
How CRED would pitch themselves.
Target customer
Credit-card payers in India — the core audience CRED's product is built around.
Problem they solve
Premium financial app for top 1% of India — credit card payments, lending, investing, commerce. Most-talked-about Indian unicorn. The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
CRED differentiates on rewards platform for credit-card payers in india. Backed by GIC + Tiger Global, $870M+ raised — the company has resources + validation to compound this thesis. Founded by Kunal Shah.
Go-to-market strategy
Late-stage scale — global enterprise sales force, channel + reseller partnerships, vertical-specific go-to-market motions. Focus on land-and-expand within existing accounts + international expansion.
Company facts
- Category
- Fintech
- Funding stage
- Series F
- Total raised
- $870M+
- Founded
- 2018
- Team size
- 501-1000
- HQ
- Bengaluru
- Country
- India
- Website
- cred.club
Founders of CRED
- Kunal Shah
Investors backing CRED
- GIC
- Tiger Global
- Sequoia India
Frequently asked questions
What does CRED do?
Premium financial app for top 1% of India — credit card payments, lending, investing, commerce. Most-talked-about Indian unicorn.
Where is CRED based?
CRED is based in Bengaluru, India.
When was CRED founded?
CRED was founded in 2018.
How much has CRED raised?
CRED has raised $870M+ in their Series F round.
Who founded CRED?
CRED was founded by Kunal Shah.
Who has invested in CRED?
CRED is backed by GIC, Tiger Global, Sequoia India.