Daydream
Daydream is a fashion search and discovery platform powered by AI — users describe what they want in natural language and Daydream surfaces matching items from thousands of brands. It is building the visual search layer for modern fashion.
- Location
- New York, USA
- Raised
- $15M
- Stage
- Series A
- Founded
- 2023
- Category
- Marketplace
- Funding
- VC-backed
- Team
- 10-50
Funding figures as of Jul 2025 · not independently verified
Founders of Daydream
- Gina Charles
- Julie Bornstein
Investors backing Daydream
- Index Ventures
- General Catalyst
Frequently asked questions
What does Daydream do?
Daydream is a fashion search and discovery platform powered by AI — users describe what they want in natural language and Daydream surfaces matching items from thousands of brands. It is building the visual search layer for modern fashion.
Where is Daydream based?
Daydream is based in New York, USA.
When was Daydream founded?
Daydream was founded in 2023.
How much has Daydream raised?
Daydream has raised $15M in their Series A round as of Jul 2025.
Who founded Daydream?
Daydream was founded by Gina Charles, Julie Bornstein.
Who has invested in Daydream?
Daydream is backed by Index Ventures, General Catalyst.
How Daydream would pitch themselves
○ Auto-generated01Target customer
The next generation — the core audience Daydream's product is built around.
02Problem they solve
Daydream is a fashion search and discovery platform powered by AI — users describe what they want in natural language and Daydream surfaces matching items from thousands of brands. It is building the visual search layer… The category has historically been served by tools that miss the modern workflow this product is built around.
03Key differentiator
Daydream differentiates on ai-powered fashion discovery for the next generation. Backed by Index Ventures + General Catalyst, $15M raised — the company has resources + validation to compound this thesis. Founded by Gina Charles + team.
04Go-to-market strategy
Early-stage GTM — typically product-led growth (free tier or low-friction onboarding) paired with founder-led sales for the first 100 customers. Heavy content marketing + community presence on Twitter/X, LinkedIn, and category-specific Slack groups.