EasyKnock
Residential sale-leaseback for liquidity.
About EasyKnock
Sell your home, stay as a tenant — convert home equity to cash without moving. ~$1B in funded transactions.
§ Pitch deck breakdown
How EasyKnock would pitch themselves.
Target customer
US homeowners with $50K-$500K of trapped home equity who don't qualify for traditional HELOCs or refinancing — usually self-employed, recently retired, or credit-impaired.
Problem they solve
$30T of US home equity is trapped — homeowners can't access it through HELOCs (require W2 income + credit) but selling means moving. Stuck.
Key differentiator
Sale-leaseback structure with option to buy back — homeowner gets cash, stays in their home. Fully digital underwriting (no W2 required). 90-day closing.
Go-to-market strategy
Performance marketing (paid search + facebook) targeting homeowners researching HELOCs. Mortgage-broker referral channel. Subprime / underbanked positioning.
Company facts
- Category
- Fintech
- Funding stage
- Series D
- Total raised
- $130M+
- Founded
- 2016
- Team size
- 201-500
- HQ
- New York
- Country
- United States
- Website
- easyknock.com
Founders of EasyKnock
- Jarred Kessler
Investors backing EasyKnock
- Northwestern Mutual
- Blumberg Capital
Frequently asked questions
What does EasyKnock do?
Sell your home, stay as a tenant — convert home equity to cash without moving. ~$1B in funded transactions.
Where is EasyKnock based?
EasyKnock is based in New York, United States.
When was EasyKnock founded?
EasyKnock was founded in 2016.
How much has EasyKnock raised?
EasyKnock has raised $130M+ in their Series D round.
Who founded EasyKnock?
EasyKnock was founded by Jarred Kessler.
Who has invested in EasyKnock?
EasyKnock is backed by Northwestern Mutual, Blumberg Capital.