Faire
Wholesale marketplace for independent retailers
About Faire
B2B marketplace where independent retailers discover and order from 100,000+ unique brands. Faire offers net-60 payment terms and free returns on first orders — making it easy for small retailers to stock new products with zero upfront risk.
Pitch deck breakdown
How Faire would pitch themselves.
Target customer
Independent retailers — the core audience Faire's product is built around.
Problem they solve
B2B marketplace where independent retailers discover and order from 100,000+ unique brands. Faire offers net-60 payment terms and free returns on first orders — making it easy for small retailers to stock new products w… The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Faire differentiates on wholesale marketplace for independent retailers. Backed by Sequoia Capital + Lightspeed Venture Partners, $1.6B raised — the company has resources + validation to compound this thesis. Founded by Max Rhodes + team.
Go-to-market strategy
Combined sales + product-led growth approach typical for Marketplace companies at this stage — direct sales for higher-ACV deals, self-serve for SMB adoption, and content + community for top-of-funnel.
Faire website preview
Company facts
- Category
- Marketplace
- Funding stage
- Series G
- Total raised
- $1.6B
- Founded
- 2017
- Team size
- 500+
- HQ
- San Francisco
- Country
- USA
- Website
- faire.com
Founders of Faire
- Max Rhodes
- Marcelo Cortes
- Daniele Perito
- Jeffrey Kolovson
Investors backing Faire
- Sequoia Capital
- Lightspeed Venture Partners
- Forerunner Ventures
Frequently asked questions
What does Faire do?
B2B marketplace where independent retailers discover and order from 100,000+ unique brands. Faire offers net-60 payment terms and free returns on first orders — making it easy for small retailers to stock new products with zero upfront risk.
Where is Faire based?
Faire is based in San Francisco, USA.
When was Faire founded?
Faire was founded in 2017.
How much has Faire raised?
Faire has raised $1.6B in their Series G round.
Who founded Faire?
Faire was founded by Max Rhodes, Marcelo Cortes, Daniele Perito, Jeffrey Kolovson.
Who has invested in Faire?
Faire is backed by Sequoia Capital, Lightspeed Venture Partners, Forerunner Ventures.