Whatnot
The largest livestream shopping platform in the US.
About Whatnot
Live auction marketplace for collectibles, sneakers, and apparel. Sellers stream, viewers bid in real time. $3B+ GMV.
Pitch deck breakdown
How Whatnot would pitch themselves.
Target customer
Two-sided audience — buyers + suppliers connecting through Whatnot's platform.
Problem they solve
Live auction marketplace for collectibles, sneakers, and apparel. Sellers stream, viewers bid in real time. $3B+ GMV. The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Whatnot differentiates on the largest livestream shopping platform in the us. Backed by Andreessen Horowitz + BOND, $610M+ raised — the company has resources + validation to compound this thesis. Founded by Logan Head + team.
Go-to-market strategy
Late-stage scale — global enterprise sales force, channel + reseller partnerships, vertical-specific go-to-market motions. Focus on land-and-expand within existing accounts + international expansion.
Company facts
- Category
- Marketplace
- Funding stage
- Series E
- Total raised
- $610M+
- Founded
- 2019
- Team size
- 501-1000
- HQ
- Los Angeles
- Country
- United States
- Website
- whatnot.com
Founders of Whatnot
- Logan Head
- Grant LaFontaine
Investors backing Whatnot
- Andreessen Horowitz
- BOND
- DST Global
Frequently asked questions
What does Whatnot do?
Live auction marketplace for collectibles, sneakers, and apparel. Sellers stream, viewers bid in real time. $3B+ GMV.
Where is Whatnot based?
Whatnot is based in Los Angeles, United States.
When was Whatnot founded?
Whatnot was founded in 2019.
How much has Whatnot raised?
Whatnot has raised $610M+ in their Series E round.
Who founded Whatnot?
Whatnot was founded by Logan Head, Grant LaFontaine.
Who has invested in Whatnot?
Whatnot is backed by Andreessen Horowitz, BOND, DST Global.