Fanatics
Where licensed sports apparel meets fan experience.
About Fanatics
Vertically integrated sports merchandise + collectibles + sportsbook. $31B valuation. Holds licenses with NFL, NBA, MLB, NHL.
Pitch deck breakdown
How Fanatics would pitch themselves.
Target customer
Two-sided audience — buyers + suppliers connecting through Fanatics's platform.
Problem they solve
Vertically integrated sports merchandise + collectibles + sportsbook. $31B valuation. Holds licenses with NFL, NBA, MLB, NHL. The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Fanatics differentiates on where licensed sports apparel meets fan experience. Backed by Fidelity + Silver Lake, $4B+ raised — the company has resources + validation to compound this thesis. Founded by Michael Rubin.
Go-to-market strategy
Combined sales + product-led growth approach typical for Marketplace companies at this stage — direct sales for higher-ACV deals, self-serve for SMB adoption, and content + community for top-of-funnel.
Company facts
- Category
- Marketplace
- Funding stage
- Series G
- Total raised
- $4B+
- Founded
- 1995
- Team size
- 1001+
- HQ
- Jacksonville
- Country
- United States
- Website
- fanatics.com
Founders of Fanatics
- Michael Rubin
Investors backing Fanatics
- Fidelity
- Silver Lake
- BlackRock
Frequently asked questions
What does Fanatics do?
Vertically integrated sports merchandise + collectibles + sportsbook. $31B valuation. Holds licenses with NFL, NBA, MLB, NHL.
Where is Fanatics based?
Fanatics is based in Jacksonville, United States.
When was Fanatics founded?
Fanatics was founded in 1995.
How much has Fanatics raised?
Fanatics has raised $4B+ in their Series G round.
Who founded Fanatics?
Fanatics was founded by Michael Rubin.
Who has invested in Fanatics?
Fanatics is backed by Fidelity, Silver Lake, BlackRock.