The Farmer's Dog
Fresh, human-grade dog food delivered.
About The Farmer's Dog
Subscription fresh dog food — vet-formulated, human-grade ingredients. $1B+ annual revenue.
§ Pitch deck breakdown
How The Farmer's Dog would pitch themselves.
Target customer
Premium-conscious dog parents (urban, HHI $75K+) who feed their dogs like family — buy organic groceries + want the same quality for pets.
Problem they solve
90% of dogs eat ultra-processed kibble — linked to higher rates of obesity, cancer, allergies. The pet-food industry hasn't innovated in 50 years (Mars + Nestlé own everything).
Key differentiator
Human-grade, pre-portioned fresh meals per dog's exact size + needs. Direct-to-consumer subscription + recurring revenue. Brand commands premium pricing ($3-5/day per dog).
Go-to-market strategy
TV + Facebook performance marketing. Influencer partnerships (dog accounts on Instagram). Vet-endorsement program. Refer-a-friend organic growth.
Company facts
- Category
- Marketplace
- Funding stage
- Series E
- Total raised
- $200M+
- Founded
- 2014
- Team size
- 501-1000
- HQ
- New York
- Country
- United States
- Website
- thefarmersdog.com
Founders of The Farmer's Dog
- Brett Podolsky
- Jonathan Regev
Investors backing The Farmer's Dog
- Scopia Capital
- Forerunner Ventures
Frequently asked questions
What does The Farmer's Dog do?
Subscription fresh dog food — vet-formulated, human-grade ingredients. $1B+ annual revenue.
Where is The Farmer's Dog based?
The Farmer's Dog is based in New York, United States.
When was The Farmer's Dog founded?
The Farmer's Dog was founded in 2014.
How much has The Farmer's Dog raised?
The Farmer's Dog has raised $200M+ in their Series E round.
Who founded The Farmer's Dog?
The Farmer's Dog was founded by Brett Podolsky, Jonathan Regev.
Who has invested in The Farmer's Dog?
The Farmer's Dog is backed by Scopia Capital, Forerunner Ventures.