Freq
Tax-aware investing that maximizes after-tax returns
About Freq
Freq is an investing app that automatically manages tax-loss harvesting, asset location, and wash-sale avoidance for individual investors. It does continuously what wealthy investors pay advisors to do once a year — for a fraction of the cost.
Pitch deck breakdown
How Freq would pitch themselves.
Target customer
Consumers + businesses needing modern financial services + infrastructure — typically under-served by legacy banks + processors.
Problem they solve
Freq is an investing app that automatically manages tax-loss harvesting, asset location, and wash-sale avoidance for individual investors. It does continuously what wealthy investors pay advisors to do once a year — for… The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Freq differentiates on tax-aware investing that maximizes after-tax returns. Backed by Ribbit Capital + Operator Collective, $12M raised — the company has resources + validation to compound this thesis. Founded by Alexander Demidov.
Go-to-market strategy
Early-stage GTM — typically product-led growth (free tier or low-friction onboarding) paired with founder-led sales for the first 100 customers. Heavy content marketing + community presence on Twitter/X, LinkedIn, and category-specific Slack groups.
Freq website preview
Company facts
- Category
- Fintech
- Funding stage
- Series A
- Total raised
- $12M
- Founded
- 2021
- Team size
- 10-50
- HQ
- San Francisco
- Country
- USA
- Website
- getfreq.com
Founders of Freq
- Alexander Demidov
Investors backing Freq
- Ribbit Capital
- Operator Collective
Frequently asked questions
What does Freq do?
Freq is an investing app that automatically manages tax-loss harvesting, asset location, and wash-sale avoidance for individual investors. It does continuously what wealthy investors pay advisors to do once a year — for a fraction of the cost.
Where is Freq based?
Freq is based in San Francisco, USA.
When was Freq founded?
Freq was founded in 2021.
How much has Freq raised?
Freq has raised $12M in their Series A round.
Who founded Freq?
Freq was founded by Alexander Demidov.
Who has invested in Freq?
Freq is backed by Ribbit Capital, Operator Collective.