Ghost
Ghost is the wholesale marketplace where brands and retailers offload excess and past-season inventory to vetted buyers. It replaces liquidation channels that destroy brand equity with a private, invite-only network that gets better prices and protects margins.
- Location
- Los Angeles, USA
- Raised
- $70M
- Stage
- Series B
- Founded
- 2021
- Category
- Marketplace
- Funding
- VC-backed
- Team
- 50-200
Funding figures as of Jul 2025 · not independently verified
Founders of Ghost
- Josh Kaplan
- Dee Murthy
Investors backing Ghost
- Cathay Innovation
- Commerce Ventures
Frequently asked questions
What does Ghost do?
Ghost is the wholesale marketplace where brands and retailers offload excess and past-season inventory to vetted buyers. It replaces liquidation channels that destroy brand equity with a private, invite-only network that gets better prices and protects margins.
Where is Ghost based?
Ghost is based in Los Angeles, USA.
When was Ghost founded?
Ghost was founded in 2021.
How much has Ghost raised?
Ghost has raised $70M in their Series B round as of Jul 2025.
Who founded Ghost?
Ghost was founded by Josh Kaplan, Dee Murthy.
Who has invested in Ghost?
Ghost is backed by Cathay Innovation, Commerce Ventures.
How Ghost would pitch themselves
○ Auto-generated01Target customer
Brands to offload surplus inventory — the core audience Ghost's product is built around.
02Problem they solve
Ghost is the wholesale marketplace where brands and retailers offload excess and past-season inventory to vetted buyers. It replaces liquidation channels that destroy brand equity with a private, invite-only network tha… The category has historically been served by tools that miss the modern workflow this product is built around.
03Key differentiator
Ghost differentiates on b2b marketplace for brands to offload surplus inventory. Backed by Cathay Innovation + Commerce Ventures, $70M raised — the company has resources + validation to compound this thesis. Founded by Josh Kaplan + team.
04Go-to-market strategy
Growth-stage GTM — multi-channel revenue motion (direct enterprise sales, channel partnerships, marketplace listings). Vertical specialisation + verticalised AE teams targeting enterprise + mid-market.