GoCardless
Global bank-debit and open-banking payments network that lets businesses collect recurring and one-off payments directly from customers' bank accounts.
Investors backing GoCardless
- Accel
- GV
- BlackRock
Frequently asked questions
What does GoCardless do?
Global bank-debit and open-banking payments network that lets businesses collect recurring and one-off payments directly from customers' bank accounts.
Where is GoCardless based?
GoCardless is based in London, United Kingdom.
When was GoCardless founded?
GoCardless was founded in 2011.
How much has GoCardless raised?
GoCardless is vc-backed. Funding details have not been disclosed.
Who has invested in GoCardless?
GoCardless is backed by Accel, GV, BlackRock.
How GoCardless would pitch themselves
○ Auto-generated01Target customer
Consumers + businesses needing modern financial services + infrastructure — typically under-served by legacy banks + processors.
02Problem they solve
Global bank-debit and open-banking payments network that lets businesses collect recurring and one-off payments directly from customers' bank accounts. The category has historically been served by tools that miss the modern workflow this product is built around.
03Key differentiator
GoCardless differentiates on bank payments, without the friction of cards. Backed by Accel + GV — the company has resources + validation to compound this thesis.
04Go-to-market strategy
Combined sales + product-led growth approach typical for Fintech companies at this stage — direct sales for higher-ACV deals, self-serve for SMB adoption, and content + community for top-of-funnel.