Impossible Foods
Better meat, made from plants.
About Impossible Foods
Plant-based meat company famed for the Impossible Burger. Used by Burger King, White Castle, and 30K+ restaurants worldwide.
Pitch deck breakdown
How Impossible Foods would pitch themselves.
Target customer
Customers in the Impossible Foods space — typically operators or teams running into the problem this product solves.
Problem they solve
Plant-based meat company famed for the Impossible Burger. Used by Burger King, White Castle, and 30K+ restaurants worldwide. The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Impossible Foods differentiates on better meat, made from plants. Backed by Khosla Ventures + Bill Gates, $2B+ raised — the company has resources + validation to compound this thesis. Founded by Patrick O. Brown.
Go-to-market strategy
Combined sales + product-led growth approach typical for Other companies at this stage — direct sales for higher-ACV deals, self-serve for SMB adoption, and content + community for top-of-funnel.
Company facts
- Category
- Other
- Funding stage
- Series H
- Total raised
- $2B+
- Founded
- 2011
- Team size
- 501-1000
- HQ
- Redwood City
- Country
- United States
- Website
- impossiblefoods.com
Founders of Impossible Foods
- Patrick O. Brown
Investors backing Impossible Foods
- Khosla Ventures
- Bill Gates
- Coatue
- Temasek
Frequently asked questions
What does Impossible Foods do?
Plant-based meat company famed for the Impossible Burger. Used by Burger King, White Castle, and 30K+ restaurants worldwide.
Where is Impossible Foods based?
Impossible Foods is based in Redwood City, United States.
When was Impossible Foods founded?
Impossible Foods was founded in 2011.
How much has Impossible Foods raised?
Impossible Foods has raised $2B+ in their Series H round.
Who founded Impossible Foods?
Impossible Foods was founded by Patrick O. Brown.
Who has invested in Impossible Foods?
Impossible Foods is backed by Khosla Ventures, Bill Gates, Coatue, Temasek.