Italic
Luxury goods at factory prices — no brand markup
About Italic
Italic is a members-only marketplace where customers buy from the exact same factories that supply Gucci, Lululemon, and Patagonia — without paying for the brand name. Items are sold unbranded at 80% below retail, sharing factory margins directly with members.
Pitch deck breakdown
How Italic would pitch themselves.
Target customer
Two-sided audience — buyers + suppliers connecting through Italic's platform.
Problem they solve
Italic is a members-only marketplace where customers buy from the exact same factories that supply Gucci, Lululemon, and Patagonia — without paying for the brand name. Items are sold unbranded at 80% below retail, shari… The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Italic differentiates on luxury goods at factory prices — no brand markup. Backed by Index Ventures + Comcast Ventures, $30M raised — the company has resources + validation to compound this thesis. Founded by Jeremy Cai.
Go-to-market strategy
Growth-stage GTM — multi-channel revenue motion (direct enterprise sales, channel partnerships, marketplace listings). Vertical specialisation + verticalised AE teams targeting enterprise + mid-market.
Italic website preview
Company facts
- Category
- Marketplace
- Funding stage
- Series B
- Total raised
- $30M
- Founded
- 2018
- Team size
- 50-200
- HQ
- Los Angeles
- Country
- USA
- Website
- italic.com
Founders of Italic
- Jeremy Cai
Investors backing Italic
- Index Ventures
- Comcast Ventures
Frequently asked questions
What does Italic do?
Italic is a members-only marketplace where customers buy from the exact same factories that supply Gucci, Lululemon, and Patagonia — without paying for the brand name. Items are sold unbranded at 80% below retail, sharing factory margins directly with members.
Where is Italic based?
Italic is based in Los Angeles, USA.
When was Italic founded?
Italic was founded in 2018.
How much has Italic raised?
Italic has raised $30M in their Series B round.
Who founded Italic?
Italic was founded by Jeremy Cai.
Who has invested in Italic?
Italic is backed by Index Ventures, Comcast Ventures.