Klarna
Stockholm fintech giant offering buy-now-pay-later, a shopping app and payments used by hundreds of thousands of merchants worldwide.
Founders of Klarna
- Sebastian Siemiatkowski
Investors backing Klarna
- Sequoia
- Silver Lake
- Atomico
Frequently asked questions
What does Klarna do?
Stockholm fintech giant offering buy-now-pay-later, a shopping app and payments used by hundreds of thousands of merchants worldwide.
Where is Klarna based?
Klarna is based in Stockholm, Sweden.
When was Klarna founded?
Klarna was founded in 2005.
How much has Klarna raised?
Klarna is vc-backed. Funding details have not been disclosed.
Who founded Klarna?
Klarna was founded by Sebastian Siemiatkowski.
Who has invested in Klarna?
Klarna is backed by Sequoia, Silver Lake, Atomico.
How Klarna would pitch themselves
○ Auto-generated01Target customer
Consumers + businesses needing modern financial services + infrastructure — typically under-served by legacy banks + processors.
02Problem they solve
Stockholm fintech giant offering buy-now-pay-later, a shopping app and payments used by hundreds of thousands of merchants worldwide. The category has historically been served by tools that miss the modern workflow this product is built around.
03Key differentiator
Klarna differentiates on shop now, pay your way. Backed by Sequoia + Silver Lake — the company has resources + validation to compound this thesis. Founded by Sebastian Siemiatkowski.
04Go-to-market strategy
Late-stage scale — global enterprise sales force, channel + reseller partnerships, vertical-specific go-to-market motions. Focus on land-and-expand within existing accounts + international expansion.