Mojo
Stock-market-style sports betting.
About Mojo
Trade athletes like stocks — buy low, sell high, dividend yields based on real-life performance. Founded by ex-NFLer + Wall Street vet.
§ Pitch deck breakdown
How Mojo would pitch themselves.
Target customer
Mid-tier sports fans (25-44, $75K+ income) who find traditional sports betting too high-variance + want stock-market-style engagement with sports.
Problem they solve
70% of casual sports bettors lose money + leave. Traditional fixed-odds betting is short-term and zero-sum. Stock-market UX is more familiar + sustainable.
Key differentiator
Athletes trade like stocks — price moves based on real performance. Long-term holdings yield dividends. Founder credibility (Marc Lore = ex-Walmart eCom + Wonder; A-Rod = Yankees star).
Go-to-market strategy
Celebrity-founder PR (A-Rod content + appearances). Targeted ads to existing DraftKings/FanDuel users. State-by-state regulatory rollout.
Company facts
- Category
- Fintech
- Funding stage
- Series B
- Total raised
- $100M+
- Founded
- 2020
- Team size
- 51-200
- HQ
- New York
- Country
- United States
- Website
- mojo.com
Founders of Mojo
- Marc Lore
- Alex Rodriguez
- Vinit Bharara
Investors backing Mojo
- Thrive Capital
- Tiger Global
Frequently asked questions
What does Mojo do?
Trade athletes like stocks — buy low, sell high, dividend yields based on real-life performance. Founded by ex-NFLer + Wall Street vet.
Where is Mojo based?
Mojo is based in New York, United States.
When was Mojo founded?
Mojo was founded in 2020.
How much has Mojo raised?
Mojo has raised $100M+ in their Series B round.
Who founded Mojo?
Mojo was founded by Marc Lore, Alex Rodriguez, Vinit Bharara.
Who has invested in Mojo?
Mojo is backed by Thrive Capital, Tiger Global.