Oura
Smart ring for sleep, recovery, and readiness.
About Oura
Health tracking wearable shipped 2.5M+ rings. Most accurate consumer sleep monitor on the market. $5B+ valuation.
Pitch deck breakdown
How Oura would pitch themselves.
Target customer
Sleep — the core audience Oura's product is built around.
Problem they solve
Health tracking wearable shipped 2.5M+ rings. Most accurate consumer sleep monitor on the market. $5B+ valuation. The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Oura differentiates on smart ring for sleep, recovery, and readiness. Backed by Fidelity + Glynn Capital, $510M+ raised — the company has resources + validation to compound this thesis. Founded by Petteri Lahtela + team.
Go-to-market strategy
Late-stage scale — global enterprise sales force, channel + reseller partnerships, vertical-specific go-to-market motions. Focus on land-and-expand within existing accounts + international expansion.
Company facts
- Category
- Other
- Funding stage
- Series D
- Total raised
- $510M+
- Founded
- 2013
- Team size
- 501-1000
- HQ
- Oulu
- Country
- Finland
- Website
- ouraring.com
Founders of Oura
- Petteri Lahtela
- Kari Kivelä
- Markku Koskela
Investors backing Oura
- Fidelity
- Glynn Capital
- Forerunner Ventures
Frequently asked questions
What does Oura do?
Health tracking wearable shipped 2.5M+ rings. Most accurate consumer sleep monitor on the market. $5B+ valuation.
Where is Oura based?
Oura is based in Oulu, Finland.
When was Oura founded?
Oura was founded in 2013.
How much has Oura raised?
Oura has raised $510M+ in their Series D round.
Who founded Oura?
Oura was founded by Petteri Lahtela, Kari Kivelä, Markku Koskela.
Who has invested in Oura?
Oura is backed by Fidelity, Glynn Capital, Forerunner Ventures.