Pacaso
Co-ownership of luxury vacation homes.
About Pacaso
Buy 1/8 share of a luxury second home — Pacaso handles LLC, scheduling, maintenance. Founded by Zillow founder Spencer Rascoff.
§ Pitch deck breakdown
How Pacaso would pitch themselves.
Target customer
Affluent consumers ($500K+ HHI) who want a second home but can't justify the full purchase price + maintenance — typically NYC / SF / Chicago professionals.
Problem they solve
A $4M vacation home only gets used 4 weeks/year. Buying outright is wasteful; vacation rentals are unpredictable + impersonal. Fractional was historically clunky (timeshare scams).
Key differentiator
Modern LLC + app-based scheduling makes co-ownership turn-key. Property management handled. 1/8 share = ~6 weeks/year — enough usage to justify ownership economics.
Go-to-market strategy
Targeted ads in luxury second-home markets (Tahoe, Vail, Cape Cod). Real-estate-agent referral program. Premium content marketing + lifestyle PR (Architectural Digest features).
Company facts
- Category
- Marketplace
- Funding stage
- Series C
- Total raised
- $1.5B+
- Founded
- 2020
- Team size
- 201-500
- HQ
- San Francisco
- Country
- United States
- Website
- pacaso.com
Founders of Pacaso
- Spencer Rascoff
- Austin Allison
Investors backing Pacaso
- SoftBank
- Greycroft
- Maveron
Frequently asked questions
What does Pacaso do?
Buy 1/8 share of a luxury second home — Pacaso handles LLC, scheduling, maintenance. Founded by Zillow founder Spencer Rascoff.
Where is Pacaso based?
Pacaso is based in San Francisco, United States.
When was Pacaso founded?
Pacaso was founded in 2020.
How much has Pacaso raised?
Pacaso has raised $1.5B+ in their Series C round.
Who founded Pacaso?
Pacaso was founded by Spencer Rascoff, Austin Allison.
Who has invested in Pacaso?
Pacaso is backed by SoftBank, Greycroft, Maveron.