Paddle
The complete payments infrastructure for SaaS.
About Paddle
Stripe alternative that handles VAT/sales tax compliance globally. Merchant-of-record model. Used by 4K+ software businesses.
Pitch deck breakdown
How Paddle would pitch themselves.
Target customer
SaaS — the core audience Paddle's product is built around.
Problem they solve
Stripe alternative that handles VAT/sales tax compliance globally. Merchant-of-record model. Used by 4K+ software businesses. The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Paddle differentiates on the complete payments infrastructure for saas. Backed by KKR + FTV Capital, $300M+ raised — the company has resources + validation to compound this thesis. Founded by Christian Owens + team.
Go-to-market strategy
Late-stage scale — global enterprise sales force, channel + reseller partnerships, vertical-specific go-to-market motions. Focus on land-and-expand within existing accounts + international expansion.
Company facts
- Category
- Fintech
- Funding stage
- Series D
- Total raised
- $300M+
- Founded
- 2012
- Team size
- 501-1000
- HQ
- London
- Country
- United Kingdom
- Website
- paddle.com
Founders of Paddle
- Christian Owens
- Harrison Rose
Investors backing Paddle
- KKR
- FTV Capital
Frequently asked questions
What does Paddle do?
Stripe alternative that handles VAT/sales tax compliance globally. Merchant-of-record model. Used by 4K+ software businesses.
Where is Paddle based?
Paddle is based in London, United Kingdom.
When was Paddle founded?
Paddle was founded in 2012.
How much has Paddle raised?
Paddle has raised $300M+ in their Series D round.
Who founded Paddle?
Paddle was founded by Christian Owens, Harrison Rose.
Who has invested in Paddle?
Paddle is backed by KKR, FTV Capital.