Picnic
Amsterdam online grocer with no stores — customers order in an app and Picnic delivers via electric vehicles on a milkman-style model.
Investors backing Picnic
- Bill & Melinda Gates Foundation Trust
- NPM Capital
Frequently asked questions
What does Picnic do?
Amsterdam online grocer with no stores — customers order in an app and Picnic delivers via electric vehicles on a milkman-style model.
Where is Picnic based?
Picnic is based in Amsterdam, Netherlands.
When was Picnic founded?
Picnic was founded in 2015.
How much has Picnic raised?
Picnic is vc-backed. Funding details have not been disclosed.
Who has invested in Picnic?
Picnic is backed by Bill & Melinda Gates Foundation Trust, NPM Capital.
How Picnic would pitch themselves
○ Auto-generated01Target customer
Two-sided audience — buyers + suppliers connecting through Picnic's platform.
02Problem they solve
Amsterdam online grocer with no stores — customers order in an app and Picnic delivers via electric vehicles on a milkman-style model. The category has historically been served by tools that miss the modern workflow this product is built around.
03Key differentiator
Picnic differentiates on the app-only supermarket. Backed by Bill & Melinda Gates Foundation Trust + NPM Capital — the company has resources + validation to compound this thesis.
04Go-to-market strategy
Late-stage scale — global enterprise sales force, channel + reseller partnerships, vertical-specific go-to-market motions. Focus on land-and-expand within existing accounts + international expansion.