Plaid
The data network powering fintech.
About Plaid
API for connecting bank accounts to apps. Used by Venmo, Robinhood, Coinbase, and 8K+ fintechs. Powers ~25% of US bank links.
Pitch deck breakdown
How Plaid would pitch themselves.
Target customer
Consumers + businesses needing modern financial services + infrastructure — typically under-served by legacy banks + processors.
Problem they solve
API for connecting bank accounts to apps. Used by Venmo, Robinhood, Coinbase, and 8K+ fintechs. Powers ~25% of US bank links. The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Plaid differentiates on the data network powering fintech. Backed by Spark Capital + Andreessen Horowitz, $734M+ raised — the company has resources + validation to compound this thesis. Founded by Zach Perret + team.
Go-to-market strategy
Late-stage scale — global enterprise sales force, channel + reseller partnerships, vertical-specific go-to-market motions. Focus on land-and-expand within existing accounts + international expansion.
Company facts
- Category
- Fintech
- Funding stage
- Series D
- Total raised
- $734M+
- Founded
- 2013
- Team size
- 1001+
- HQ
- San Francisco
- Country
- United States
- Website
- plaid.com
Founders of Plaid
- Zach Perret
- William Hockey
Investors backing Plaid
- Spark Capital
- Andreessen Horowitz
- Index Ventures
Frequently asked questions
What does Plaid do?
API for connecting bank accounts to apps. Used by Venmo, Robinhood, Coinbase, and 8K+ fintechs. Powers ~25% of US bank links.
Where is Plaid based?
Plaid is based in San Francisco, United States.
When was Plaid founded?
Plaid was founded in 2013.
How much has Plaid raised?
Plaid has raised $734M+ in their Series D round.
Who founded Plaid?
Plaid was founded by Zach Perret, William Hockey.
Who has invested in Plaid?
Plaid is backed by Spark Capital, Andreessen Horowitz, Index Ventures.