Plenty
Vertical farms growing fresh produce in cities.
About Plenty
Indoor vertical farms growing strawberries, leafy greens. Walmart, Compass Group customers. Partnership with Driscoll's.
§ Pitch deck breakdown
How Plenty would pitch themselves.
Target customer
Premium grocery retailers (Walmart, Whole Foods) + food-service buyers wanting consistent, pesticide-free, local produce year-round.
Problem they solve
Traditional produce travels 1,500 miles average — peak freshness lost. Climate disrupts outdoor yields. Premium produce categories (strawberries) have <12 month consistent supply.
Key differentiator
350x yield per acre vs. open-field farming. Partnerships with Driscoll's (strawberries) — first commercially viable vertical farm in fruit, not just leafy greens.
Go-to-market strategy
Strategic partnership distribution (Walmart, Driscoll's) bypasses retail negotiation. Brand-led premium positioning in grocery — Plenty becomes the shelf brand.
Company facts
- Category
- Other
- Funding stage
- Series E
- Total raised
- $941M+
- Founded
- 2014
- Team size
- 501-1000
- HQ
- San Francisco
- Country
- United States
- Website
- plenty.ag
Founders of Plenty
- Matt Barnard
- Nate Storey
Investors backing Plenty
- SoftBank
- Walmart
- Driscoll's
Frequently asked questions
What does Plenty do?
Indoor vertical farms growing strawberries, leafy greens. Walmart, Compass Group customers. Partnership with Driscoll's.
Where is Plenty based?
Plenty is based in San Francisco, United States.
When was Plenty founded?
Plenty was founded in 2014.
How much has Plenty raised?
Plenty has raised $941M+ in their Series E round.
Who founded Plenty?
Plenty was founded by Matt Barnard, Nate Storey.
Who has invested in Plenty?
Plenty is backed by SoftBank, Walmart, Driscoll's.