Selina
Hospitality for the remote-work generation.
About Selina
Hotels + co-working + experiences for digital nomads + lifestyle travellers. Locations in 22 countries. Financially struggling 2024.
§ Pitch deck breakdown
How Selina would pitch themselves.
Target customer
Digital nomads, lifestyle travellers (25-40, remote workers), and budget-conscious solo backpackers seeking community + co-working.
Problem they solve
Hostels are too basic for nomads who need wifi + co-working. Hotels too transactional + expensive. Airbnb lacks community. Gap for a community-led hospitality brand.
Key differentiator
Hybrid hotel + co-working + experiences — Selina locations in 22 countries with consistent brand. Community programming (yoga, meditation, co-working) drives long-stay bookings.
Go-to-market strategy
Direct online bookings + Instagram-driven brand. Long-stay subscription (Selina Co-Live) for nomads. Local-experience partnerships drive ancillary revenue.
Company facts
- Category
- Marketplace
- Funding stage
- Series D
- Total raised
- $346M+
- Founded
- 2014
- Team size
- 1001+
- HQ
- Panama City
- Country
- Panama
- Website
- selina.com
Founders of Selina
- Daniel Rudasevski
- Rafael Museri
Investors backing Selina
- Bain Capital
- Access Industries
- Adam Neumann
Frequently asked questions
What does Selina do?
Hotels + co-working + experiences for digital nomads + lifestyle travellers. Locations in 22 countries. Financially struggling 2024.
Where is Selina based?
Selina is based in Panama City, Panama.
When was Selina founded?
Selina was founded in 2014.
How much has Selina raised?
Selina has raised $346M+ in their Series D round.
Who founded Selina?
Selina was founded by Daniel Rudasevski, Rafael Museri.
Who has invested in Selina?
Selina is backed by Bain Capital, Access Industries, Adam Neumann.