SimpleBet
Micro-betting infrastructure for sportsbooks.
About SimpleBet
Real-time per-pitch / per-play betting markets. Powers DraftKings, FanDuel micro-betting. Acquired by DraftKings 2024.
§ Pitch deck breakdown
How SimpleBet would pitch themselves.
Target customer
Online sportsbooks + state lottery operators looking to add high-frequency micro-betting markets to engage casual fans.
Problem they solve
Pre-game + halftime betting alone caps wagering volume. The biggest growth in sports betting is in-play micro-bets ('will this pitch be a strike?'), but operators lack the modelling infrastructure.
Key differentiator
Proprietary live odds + risk modelling for per-event micro-markets across MLB, NBA, NFL, NHL — sub-second latency. Acquired by DraftKings for vertical integration.
Go-to-market strategy
B2B licensing to sportsbooks + lotteries. Revenue-share + per-handle pricing. DraftKings exit validated infrastructure positioning.
Company facts
- Category
- Fintech
- Funding stage
- Acquired 2024
- Total raised
- Acquired (DraftKings)
- Founded
- 2018
- Team size
- 51-200
- HQ
- New York
- Country
- United States
- Website
- simplebet.io
Founders of SimpleBet
- Joey Levy
- Chris Bevilacqua
Investors backing SimpleBet
- Acies Investments
- BlueRun Ventures
Frequently asked questions
What does SimpleBet do?
Real-time per-pitch / per-play betting markets. Powers DraftKings, FanDuel micro-betting. Acquired by DraftKings 2024.
Where is SimpleBet based?
SimpleBet is based in New York, United States.
When was SimpleBet founded?
SimpleBet was founded in 2018.
How much has SimpleBet raised?
SimpleBet has raised Acquired (DraftKings) in their Acquired 2024 round.
Who founded SimpleBet?
SimpleBet was founded by Joey Levy, Chris Bevilacqua.
Who has invested in SimpleBet?
SimpleBet is backed by Acies Investments, BlueRun Ventures.