The Sandbox
Virtual world where players build, own, monetize.
About The Sandbox
Metaverse + UGC platform where users create voxel games + experiences. Backed by SoftBank.
§ Pitch deck breakdown
How The Sandbox would pitch themselves.
Target customer
Crypto-native gamers, brand-licensing teams (Snoop Dogg, Adidas, Atari), and creators wanting to build + monetize virtual experiences.
Problem they solve
Roblox + Fortnite Creative grew the UGC market massively but creators don't own the IP. Crypto-native virtual worlds promised ownership but failed on UX + retention.
Key differentiator
Brand-anchored metaverse — Snoop Dogg, Atari, Warner Music create branded experiences. SAND token + LAND NFT economy provides creator incentives.
Go-to-market strategy
Premium brand partnerships drive earned media (Snoop, Adidas events). LAND NFT sales fund development. Free creator tools (Game Maker) lower barriers.
Company facts
- Category
- Marketplace
- Funding stage
- Series B
- Total raised
- $93M+
- Founded
- 2012
- Team size
- 201-500
- HQ
- Hong Kong
- Country
- Hong Kong
- Website
- sandbox.game
Founders of The Sandbox
- Arthur Madrid
- Sébastien Borget
Investors backing The Sandbox
- SoftBank
- Liberty City Ventures
- Galaxy Digital
Frequently asked questions
What does The Sandbox do?
Metaverse + UGC platform where users create voxel games + experiences. Backed by SoftBank.
Where is The Sandbox based?
The Sandbox is based in Hong Kong, Hong Kong.
When was The Sandbox founded?
The Sandbox was founded in 2012.
How much has The Sandbox raised?
The Sandbox has raised $93M+ in their Series B round.
Who founded The Sandbox?
The Sandbox was founded by Arthur Madrid, Sébastien Borget.
Who has invested in The Sandbox?
The Sandbox is backed by SoftBank, Liberty City Ventures, Galaxy Digital.