Thirty Madison
Specialty telehealth across conditions.
About Thirty Madison
Portfolio of telehealth brands — Keeps (hair loss), Cove (migraines), Picnic (allergies). Merged with Nurx 2023.
§ Pitch deck breakdown
How Thirty Madison would pitch themselves.
Target customer
US consumers with chronic conditions (hair loss, migraines, allergies, reproductive health) who don't want repeated doctor visits + brick-and-mortar pharmacy trips.
Problem they solve
Many chronic conditions (especially stigmatized ones like hair loss, ED, mental health) are massively undertreated because of access friction + embarrassment.
Key differentiator
Multi-brand portfolio under one operational + clinical engine — each brand has condition-specific UX, ad creative, and clinical protocols. Lower CAC + higher LTV than single-condition competitors.
Go-to-market strategy
Performance marketing per condition + brand (TV + digital). Direct-to-consumer subscription monetization. Strong category-leadership SEO + condition-specific content.
Company facts
- Category
- Other
- Funding stage
- Series C
- Total raised
- $236M+
- Founded
- 2017
- Team size
- 501-1000
- HQ
- New York
- Country
- United States
- Website
- thirtymadison.com
Founders of Thirty Madison
- Steven Gutentag
- Demetri Karagas
Investors backing Thirty Madison
- Bain Capital Ventures
- Mousse Partners
Frequently asked questions
What does Thirty Madison do?
Portfolio of telehealth brands — Keeps (hair loss), Cove (migraines), Picnic (allergies). Merged with Nurx 2023.
Where is Thirty Madison based?
Thirty Madison is based in New York, United States.
When was Thirty Madison founded?
Thirty Madison was founded in 2017.
How much has Thirty Madison raised?
Thirty Madison has raised $236M+ in their Series C round.
Who founded Thirty Madison?
Thirty Madison was founded by Steven Gutentag, Demetri Karagas.
Who has invested in Thirty Madison?
Thirty Madison is backed by Bain Capital Ventures, Mousse Partners.