WHOOP
Personal performance technology for athletes.
About WHOOP
Subscription-based fitness wearable that tracks strain, recovery, and sleep. $3.6B valuation. Used by Olympians and PGA Tour pros.
Pitch deck breakdown
How WHOOP would pitch themselves.
Target customer
Athletes — the core audience WHOOP's product is built around.
Problem they solve
Subscription-based fitness wearable that tracks strain, recovery, and sleep. $3.6B valuation. Used by Olympians and PGA Tour pros. The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
WHOOP differentiates on personal performance technology for athletes. Backed by SoftBank + Thrive Capital, $405M+ raised — the company has resources + validation to compound this thesis. Founded by Will Ahmed + team.
Go-to-market strategy
Late-stage scale — global enterprise sales force, channel + reseller partnerships, vertical-specific go-to-market motions. Focus on land-and-expand within existing accounts + international expansion.
Company facts
- Category
- Other
- Funding stage
- Series F
- Total raised
- $405M+
- Founded
- 2012
- Team size
- 501-1000
- HQ
- Boston
- Country
- United States
- Website
- whoop.com
Founders of WHOOP
- Will Ahmed
- John Capodilupo
- Aurelian Nicolae
Investors backing WHOOP
- SoftBank
- Thrive Capital
- IVP
Frequently asked questions
What does WHOOP do?
Subscription-based fitness wearable that tracks strain, recovery, and sleep. $3.6B valuation. Used by Olympians and PGA Tour pros.
Where is WHOOP based?
WHOOP is based in Boston, United States.
When was WHOOP founded?
WHOOP was founded in 2012.
How much has WHOOP raised?
WHOOP has raised $405M+ in their Series F round.
Who founded WHOOP?
WHOOP was founded by Will Ahmed, John Capodilupo, Aurelian Nicolae.
Who has invested in WHOOP?
WHOOP is backed by SoftBank, Thrive Capital, IVP.