Whop
Marketplace + storefronts for digital products.
About Whop
App-store-style marketplace + storefronts for digital communities, courses, software. $1B+ creator GMV.
Pitch deck breakdown
How Whop would pitch themselves.
Target customer
Digital creators + indie SaaS builders selling Discord communities, software, course access — typically internet-native + Gen Z creators.
Problem they solve
Sellers of digital communities + access products (Discord servers, signal services) had no native marketplace. Forced into shady Telegram or PayPal flows.
Key differentiator
App-store discovery for digital products — buyers browse, pay, receive access tokens. Reseller program lets creators promote each other (affiliates + bundles).
Go-to-market strategy
Creator + community discovery via app-store-style browse. Affiliate reseller program drives 2-sided growth. Strong organic TikTok + Discord presence.
Company facts
- Category
- Marketplace
- Funding stage
- Series A
- Total raised
- $30M+
- Founded
- 2020
- Team size
- 51-200
- HQ
- Brooklyn
- Country
- United States
- Website
- whop.com
Founders of Whop
- Cameron Zoub
- Steven Schwartz
Investors backing Whop
- Insight Partners
- Peter Thiel
Frequently asked questions
What does Whop do?
App-store-style marketplace + storefronts for digital communities, courses, software. $1B+ creator GMV.
Where is Whop based?
Whop is based in Brooklyn, United States.
When was Whop founded?
Whop was founded in 2020.
How much has Whop raised?
Whop has raised $30M+ in their Series A round.
Who founded Whop?
Whop was founded by Cameron Zoub, Steven Schwartz.
Who has invested in Whop?
Whop is backed by Insight Partners, Peter Thiel.