Whop
App-store-style marketplace + storefronts for digital communities, courses, software. $1B+ creator GMV.
- Location
- Brooklyn, United States
- Raised
- $30M+
- Stage
- Series A
- Founded
- 2020
- Category
- Marketplace
- Funding
- VC-backed
- Team
- 51-200
Funding figures as of Jul 2025 · not independently verified
Founders of Whop
- Cameron Zoub
- Steven Schwartz
Investors backing Whop
- Insight Partners
- Peter Thiel
Frequently asked questions
What does Whop do?
App-store-style marketplace + storefronts for digital communities, courses, software. $1B+ creator GMV.
Where is Whop based?
Whop is based in Brooklyn, United States.
When was Whop founded?
Whop was founded in 2020.
How much has Whop raised?
Whop has raised $30M+ in their Series A round as of Jul 2025.
Who founded Whop?
Whop was founded by Cameron Zoub, Steven Schwartz.
Who has invested in Whop?
Whop is backed by Insight Partners, Peter Thiel.
How Whop would pitch themselves
● Editorial01Target customer
Digital creators + indie SaaS builders selling Discord communities, software, course access — typically internet-native + Gen Z creators.
02Problem they solve
Sellers of digital communities + access products (Discord servers, signal services) had no native marketplace. Forced into shady Telegram or PayPal flows.
03Key differentiator
App-store discovery for digital products — buyers browse, pay, receive access tokens. Reseller program lets creators promote each other (affiliates + bundles).
04Go-to-market strategy
Creator + community discovery via app-store-style browse. Affiliate reseller program drives 2-sided growth. Strong organic TikTok + Discord presence.