Zerodha
India's largest stock broker.
About Zerodha
Discount broker with 13M+ accounts — ~20% of Indian retail equity market share. Bootstrapped, profitable, never raised a round.
Pitch deck breakdown
How Zerodha would pitch themselves.
Target customer
Consumers + businesses needing modern financial services + infrastructure — typically under-served by legacy banks + processors.
Problem they solve
Discount broker with 13M+ accounts — ~20% of Indian retail equity market share. Bootstrapped, profitable, never raised a round. The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Zerodha differentiates on india's largest stock broker — and on being bootstrapped. The team prioritises profitability + customer-led growth over VC-fuelled scale. Founded by Nithin Kamath + team.
Go-to-market strategy
Bootstrapped go-to-market — content-led growth, founder-community presence, and product-led adoption via free or freemium tiers. Profitability + customer-funded expansion over VC capital efficiency.
Company facts
- Category
- Fintech
- Funding stage
- Bootstrapped
- Total raised
- —
- Founded
- 2010
- Team size
- 1001+
- HQ
- Bengaluru
- Country
- India
- Website
- zerodha.com
Founders of Zerodha
- Nithin Kamath
- Nikhil Kamath
Frequently asked questions
What does Zerodha do?
Discount broker with 13M+ accounts — ~20% of Indian retail equity market share. Bootstrapped, profitable, never raised a round.
Where is Zerodha based?
Zerodha is based in Bengaluru, India.
When was Zerodha founded?
Zerodha was founded in 2010.
How much has Zerodha raised?
Zerodha is bootstrapped. Funding details have not been disclosed.
Who founded Zerodha?
Zerodha was founded by Nithin Kamath, Nikhil Kamath.