ANNA Money
Smart business account and tax app
About ANNA Money
ANNA is the UK business account that handles banking, invoicing, and taxes in one app — powered by an AI assistant called ANNA. It automatically categorizes expenses, sends payment reminders, estimates VAT, and prepares tax returns, saving small business owners hours every week. Used by 50,000+ UK businesses.
Pitch deck breakdown
How ANNA Money would pitch themselves.
Target customer
Consumers + businesses needing modern financial services + infrastructure — typically under-served by legacy banks + processors.
Problem they solve
ANNA is the UK business account that handles banking, invoicing, and taxes in one app — powered by an AI assistant called ANNA. It automatically categorizes expenses, sends payment reminders, estimates VAT, and prepares… The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
ANNA Money differentiates on smart business account and tax app. Backed by Target Global + SBI Investment, $24M raised — the company has resources + validation to compound this thesis. Founded by Eduard Panteleev + team.
Go-to-market strategy
Series-A scaling stage — building outbound sales motion, hiring first AEs, layering on customer success. Mix of PLG (where the product allows) + direct sales for higher-ACV deals.
ANNA Money website preview
Company facts
- Category
- Fintech
- Funding stage
- Series A
- Total raised
- $24M
- Founded
- 2018
- Team size
- 100–200
- HQ
- London
- Country
- UK
- Website
- anna.money
Founders of ANNA Money
- Eduard Panteleev
- Boris Dyakonov
Investors backing ANNA Money
- Target Global
- SBI Investment
Frequently asked questions
What does ANNA Money do?
ANNA is the UK business account that handles banking, invoicing, and taxes in one app — powered by an AI assistant called ANNA. It automatically categorizes expenses, sends payment reminders, estimates VAT, and prepares tax returns, saving small business owners hours every week. Used by 50,000+ UK businesses.
Where is ANNA Money based?
ANNA Money is based in London, UK.
When was ANNA Money founded?
ANNA Money was founded in 2018.
How much has ANNA Money raised?
ANNA Money has raised $24M in their Series A round.
Who founded ANNA Money?
ANNA Money was founded by Eduard Panteleev, Boris Dyakonov.
Who has invested in ANNA Money?
ANNA Money is backed by Target Global, SBI Investment.