AM

ANNA Money

Backed byTarget GlobalSBI Investment
Visit WebsiteMore Startups

ANNA is the UK business account that handles banking, invoicing, and taxes in one app — powered by an AI assistant called ANNA. It automatically categorizes expenses, sends payment reminders, estimates VAT, and prepares tax returns, saving small business owners hours every week. Used by 50,000+ UK businesses.

Location
London, UK
Raised
$24M
Stage
Series A
Founded
2018
Category
Fintech
Funding
VC-backed
Team
100–200

Funding figures as of Jul 2025 · not independently verified

Founders of ANNA Money

  • Eduard Panteleev
  • Boris Dyakonov

Investors backing ANNA Money

  • Target Global
  • SBI Investment

Frequently asked questions

What does ANNA Money do?

ANNA is the UK business account that handles banking, invoicing, and taxes in one app — powered by an AI assistant called ANNA. It automatically categorizes expenses, sends payment reminders, estimates VAT, and prepares tax returns, saving small business owners hours every week. Used by 50,000+ UK businesses.

Where is ANNA Money based?

ANNA Money is based in London, UK.

When was ANNA Money founded?

ANNA Money was founded in 2018.

How much has ANNA Money raised?

ANNA Money has raised $24M in their Series A round as of Jul 2025.

Who founded ANNA Money?

ANNA Money was founded by Eduard Panteleev, Boris Dyakonov.

Who has invested in ANNA Money?

ANNA Money is backed by Target Global, SBI Investment.

How ANNA Money would pitch themselves

○ Auto-generated
01Target customer

Consumers + businesses needing modern financial services + infrastructure — typically under-served by legacy banks + processors.

02Problem they solve

ANNA is the UK business account that handles banking, invoicing, and taxes in one app — powered by an AI assistant called ANNA. It automatically categorizes expenses, sends payment reminders, estimates VAT, and prepares… The category has historically been served by tools that miss the modern workflow this product is built around.

03Key differentiator

ANNA Money differentiates on smart business account and tax app. Backed by Target Global + SBI Investment, $24M raised — the company has resources + validation to compound this thesis. Founded by Eduard Panteleev + team.

04Go-to-market strategy

Series-A scaling stage — building outbound sales motion, hiring first AEs, layering on customer success. Mix of PLG (where the product allows) + direct sales for higher-ACV deals.

More Fintech startups

MT
Modern Treasury
Fintech · Series C
IN
Increase
Fintech · Series B
AN
Anrok
Fintech · Series B
UN
Unit
Fintech · Series C
CO
Column
Fintech
LI
Lithic
Fintech · Series C