Apron
Apron enables business owners and their accountants to receive, sort, approve, pay and reconcile invoices in seconds. By taking a ‘town square’ approach in which suppliers, buyers and their accountants can manage payments between themselves smoothly and seamlessly, Apron helps SMBs reduce precious time and effort spent arranging and chasing payments, and get back to serving their customers and building their businesses.
- Location
- London, United Kingdom, United Kingdom
- Founded
- 2020
- Category
- Fintech
- Funding
- VC-backed
- Team
- 51–200
Frequently asked questions
What does Apron do?
Apron enables business owners and their accountants to receive, sort, approve, pay and reconcile invoices in seconds. By taking a ‘town square’ approach in which suppliers, buyers and their accountants can manage payments between themselves smoothly and seamlessly, Apron helps SMBs reduce precious time and effort spent arranging and chasing payments, and get back to serving their customers and building their businesses.
Where is Apron based?
Apron is based in London, United Kingdom, United Kingdom.
When was Apron founded?
Apron was founded in 2020.
How much has Apron raised?
Apron is vc-backed. Funding details have not been disclosed.
How Apron would pitch themselves
○ Auto-generated01Target customer
Small businesses — the core audience Apron's product is built around.
02Problem they solve
Apron enables business owners and their accountants to receive, sort, approve, pay and reconcile invoices in seconds. By taking a ‘town square’ approach in which suppliers, buyers and their accountants can manage paymen… The category has historically been served by tools that miss the modern workflow this product is built around.
03Key differentiator
Apron differentiates on finance platform for small businesses — focusing on a specific edge in this category vs. broader incumbents.
04Go-to-market strategy
Growth-stage GTM — multi-channel revenue motion (direct enterprise sales, channel partnerships, marketplace listings). Vertical specialisation + verticalised AE teams targeting enterprise + mid-market.