Baton
Baton is a marketplace for buying and selling small businesses. We guide small business owners through the complex challenge of selling their business. Sellers appreciate how our platform helps them seamlessly go from listing to closing with support from our team whenever they need. Buyers know us for our quality of listings, our innovative features, and our speed to close.
- Location
- New York, United States, United States
- Founded
- 2020
- Category
- Fintech
- Funding
- VC-backed
- Team
- 11–50
Frequently asked questions
What does Baton do?
Baton is a marketplace for buying and selling small businesses. We guide small business owners through the complex challenge of selling their business. Sellers appreciate how our platform helps them seamlessly go from listing to closing with support from our team whenever they need. Buyers know us for our quality of listings, our innovative features, and our speed to close.
Where is Baton based?
Baton is based in New York, United States, United States.
When was Baton founded?
Baton was founded in 2020.
How much has Baton raised?
Baton is vc-backed. Funding details have not been disclosed.
How Baton would pitch themselves
○ Auto-generated01Target customer
Consumers + businesses needing modern financial services + infrastructure — typically under-served by legacy banks + processors.
02Problem they solve
Baton is a marketplace for buying and selling small businesses. We guide small business owners through the complex challenge of selling their business. Sellers appreciate how our platform helps them seamlessly go from l… The category has historically been served by tools that miss the modern workflow this product is built around.
03Key differentiator
Baton differentiates on helping smbs find buyers — focusing on a specific edge in this category vs. broader incumbents.
04Go-to-market strategy
Series-A scaling stage — building outbound sales motion, hiring first AEs, layering on customer success. Mix of PLG (where the product allows) + direct sales for higher-ACV deals.