Baton
Helping SMBs find buyers
About Baton
Baton is a marketplace for buying and selling small businesses. We guide small business owners through the complex challenge of selling their business. Sellers appreciate how our platform helps them seamlessly go from listing to closing with support from our team whenever they need. Buyers know us for our quality of listings, our innovative features, and our speed to close.
Pitch deck breakdown
How Baton would pitch themselves.
Target customer
Consumers + businesses needing modern financial services + infrastructure — typically under-served by legacy banks + processors.
Problem they solve
Baton is a marketplace for buying and selling small businesses. We guide small business owners through the complex challenge of selling their business. Sellers appreciate how our platform helps them seamlessly go from l… The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Baton differentiates on helping smbs find buyers. $0 raised — the company has resources + validation to compound this thesis.
Go-to-market strategy
Series-A scaling stage — building outbound sales motion, hiring first AEs, layering on customer success. Mix of PLG (where the product allows) + direct sales for higher-ACV deals.
Baton website preview
Company facts
- Category
- Fintech
- Funding stage
- Series A
- Total raised
- $0
- Founded
- 2020
- Team size
- 11–50
- HQ
- New York, United States
- Country
- United States
- Website
- baton.com
Frequently asked questions
What does Baton do?
Baton is a marketplace for buying and selling small businesses. We guide small business owners through the complex challenge of selling their business. Sellers appreciate how our platform helps them seamlessly go from listing to closing with support from our team whenever they need. Buyers know us for our quality of listings, our innovative features, and our speed to close.
Where is Baton based?
Baton is based in New York, United States, United States.
When was Baton founded?
Baton was founded in 2020.
How much has Baton raised?
Baton has raised $0 in their Series A round.