Era

Founded by ex-Stripers Era is smart money management for people, powered by AI and human advisors. The app offers tailored financial advice and recommendations, paired with market analysis and insights. Era was founded by technology veterans, CEO Alex Norcliffe, and COO Lindsay Brady, who come from modest backgrounds but went on to lead initiatives at the intersection of tech, design and money at Stripe, Square, Apple, and Google.

Era is based in San Francisco, United States, United States.

Era was founded in 2020.

Era is vc-backed. Funding details have not been disclosed.

Your money — the core audience Era's product is built around.

Founded by ex-Stripers Era is smart money management for people, powered by AI and human advisors. The app offers tailored financial advice and recommendations, paired with market analysis and insights. Era was founded… The category has historically been served by tools that miss the modern workflow this product is built around.

Era differentiates on building ai for your money — focusing on a specific edge in this category vs. broader incumbents.

Early-stage GTM — typically product-led growth (free tier or low-friction onboarding) paired with founder-led sales for the first 100 customers. Heavy content marketing + community presence on Twitter/X, LinkedIn, and category-specific Slack groups.