Formbricks
Open source in-app survey and experience research
About Formbricks
Formbricks is the open source survey platform for product teams that need targeted in-app surveys, NPS tracking, and user research — without sharing customer data with third parties. Self-hostable, GDPR-compliant, and deeply integrated with your product, it gives teams the insights they need while keeping sensitive data in their own infrastructure.
Pitch deck breakdown
How Formbricks would pitch themselves.
Target customer
Business teams looking for modern saas tooling — replacing legacy software or building net-new workflows in this category.
Problem they solve
Formbricks is the open source survey platform for product teams that need targeted in-app surveys, NPS tracking, and user research — without sharing customer data with third parties. Self-hostable, GDPR-compliant, and d… The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Formbricks differentiates on open source in-app survey and experience research. Backed by Y Combinator, $2.5M raised — the company has resources + validation to compound this thesis. Founded by Johannes Dancker + team.
Go-to-market strategy
Early-stage GTM — typically product-led growth (free tier or low-friction onboarding) paired with founder-led sales for the first 100 customers. Heavy content marketing + community presence on Twitter/X, LinkedIn, and category-specific Slack groups.
Formbricks website preview
Company facts
- Category
- SaaS
- Funding stage
- Seed
- Total raised
- $2.5M
- Founded
- 2022
- Team size
- 1–10
- HQ
- Dortmund
- Country
- Germany
- Website
- formbricks.com
Founders of Formbricks
- Johannes Dancker
- Pandor Gashi
Investors backing Formbricks
- Y Combinator
Frequently asked questions
What does Formbricks do?
Formbricks is the open source survey platform for product teams that need targeted in-app surveys, NPS tracking, and user research — without sharing customer data with third parties. Self-hostable, GDPR-compliant, and deeply integrated with your product, it gives teams the insights they need while keeping sensitive data in their own infrastructure.
Where is Formbricks based?
Formbricks is based in Dortmund, Germany.
When was Formbricks founded?
Formbricks was founded in 2022.
How much has Formbricks raised?
Formbricks has raised $2.5M in their Seed round.
Who founded Formbricks?
Formbricks was founded by Johannes Dancker, Pandor Gashi.
Who has invested in Formbricks?
Formbricks is backed by Y Combinator.