Notion
The connected workspace where better, faster work happens.
About Notion
All-in-one workspace for notes, docs, wikis, and project management. 100M+ users at Pixar, Headspace, and most startups.
Pitch deck breakdown
How Notion would pitch themselves.
Target customer
Knowledge workers + startups + creative teams (1-5K employees) frustrated with stitching together Confluence + Asana + Google Docs + spreadsheets to manage information.
Problem they solve
Internal information lives across 10+ tools — wikis in Confluence, projects in Asana, specs in Google Docs, dashboards in Airtable. Context fragmentation kills productivity.
Key differentiator
Lego-block model — pages contain databases, kanban boards, calendars, docs, AI all in one. Beautiful design + viral consumer love drives team adoption from the bottom up.
Go-to-market strategy
Bottom-up consumer + team viral growth (free + cheap personal plans). Template marketplace + Notion influencers (Marie Poulin, Thomas Frank) drive earned media. Notion AI add-on increases per-seat ARPU 2-3x.
Company facts
- Category
- SaaS
- Funding stage
- Series C
- Total raised
- $343M+
- Founded
- 2016
- Team size
- 501-1000
- HQ
- San Francisco
- Country
- United States
- Website
- notion.so
Founders of Notion
- Ivan Zhao
- Simon Last
Investors backing Notion
- Index Ventures
- Coatue
- Sequoia
Frequently asked questions
What does Notion do?
All-in-one workspace for notes, docs, wikis, and project management. 100M+ users at Pixar, Headspace, and most startups.
Where is Notion based?
Notion is based in San Francisco, United States.
When was Notion founded?
Notion was founded in 2016.
How much has Notion raised?
Notion has raised $343M+ in their Series C round.
Who founded Notion?
Notion was founded by Ivan Zhao, Simon Last.
Who has invested in Notion?
Notion is backed by Index Ventures, Coatue, Sequoia.