FullStory
Behavioral data platform for digital experiences.
About FullStory
Session replay + heatmaps + product analytics in one. Used by 3K+ enterprises including Uber, Indeed, and Wayfair.
Pitch deck breakdown
How FullStory would pitch themselves.
Target customer
Digital experiences — the core audience FullStory's product is built around.
Problem they solve
Session replay + heatmaps + product analytics in one. Used by 3K+ enterprises including Uber, Indeed, and Wayfair. The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
FullStory differentiates on behavioral data platform for digital experiences. Backed by Permira + Salesforce Ventures, $170M+ raised — the company has resources + validation to compound this thesis. Founded by Scott Voigt + team.
Go-to-market strategy
Late-stage scale — global enterprise sales force, channel + reseller partnerships, vertical-specific go-to-market motions. Focus on land-and-expand within existing accounts + international expansion.
Company facts
- Category
- SaaS
- Funding stage
- Series E
- Total raised
- $170M+
- Founded
- 2014
- Team size
- 501-1000
- HQ
- Atlanta
- Country
- United States
- Website
- fullstory.com
Founders of FullStory
- Scott Voigt
- Bruce Johnson
Investors backing FullStory
- Permira
- Salesforce Ventures
Frequently asked questions
What does FullStory do?
Session replay + heatmaps + product analytics in one. Used by 3K+ enterprises including Uber, Indeed, and Wayfair.
Where is FullStory based?
FullStory is based in Atlanta, United States.
When was FullStory founded?
FullStory was founded in 2014.
How much has FullStory raised?
FullStory has raised $170M+ in their Series E round.
Who founded FullStory?
FullStory was founded by Scott Voigt, Bruce Johnson.
Who has invested in FullStory?
FullStory is backed by Permira, Salesforce Ventures.