Heap
The first complete digital analytics platform.
About Heap
Autocaptures every user interaction — no manual instrumentation needed. Acquired by Contentsquare in 2024.
Pitch deck breakdown
How Heap would pitch themselves.
Target customer
Business teams looking for modern saas tooling — replacing legacy software or building net-new workflows in this category.
Problem they solve
Autocaptures every user interaction — no manual instrumentation needed. Acquired by Contentsquare in 2024. The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Heap differentiates on the first complete digital analytics platform. Backed by NEA + Sapphire Ventures — the company has resources + validation to compound this thesis. Founded by Matin Movassate + team.
Go-to-market strategy
Combined sales + product-led growth approach typical for SaaS companies at this stage — direct sales for higher-ACV deals, self-serve for SMB adoption, and content + community for top-of-funnel.
Company facts
- Category
- SaaS
- Funding stage
- Acquired 2024
- Total raised
- Acquired (Contentsquare)
- Founded
- 2013
- Team size
- 201-500
- HQ
- San Francisco
- Country
- United States
- Website
- heap.io
Founders of Heap
- Matin Movassate
- Ravi Parikh
Investors backing Heap
- NEA
- Sapphire Ventures
Frequently asked questions
What does Heap do?
Autocaptures every user interaction — no manual instrumentation needed. Acquired by Contentsquare in 2024.
Where is Heap based?
Heap is based in San Francisco, United States.
When was Heap founded?
Heap was founded in 2013.
How much has Heap raised?
Heap has raised Acquired (Contentsquare) in their Acquired 2024 round.
Who founded Heap?
Heap was founded by Matin Movassate, Ravi Parikh.
Who has invested in Heap?
Heap is backed by NEA, Sapphire Ventures.