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Imprint

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Imprint is reimagining co-branded credit cards & financial products to be smarter, more rewarding, and truly brand-first. We partner with companies like Rakuten, Booking.com, H-E-B, Fetch, and Brooks Brothers to launch modern credit programs that deepen loyalty, unlock savings, and drive growth.

Location
New York, United States, United States
Founded
2020
Category
Fintech
Funding
VC-backed
Team
201–500

Frequently asked questions

What does Imprint do?

Imprint is reimagining co-branded credit cards & financial products to be smarter, more rewarding, and truly brand-first. We partner with companies like Rakuten, Booking.com, H-E-B, Fetch, and Brooks Brothers to launch modern credit programs that deepen loyalty, unlock savings, and drive growth.

Where is Imprint based?

Imprint is based in New York, United States, United States.

When was Imprint founded?

Imprint was founded in 2020.

How much has Imprint raised?

Imprint is vc-backed. Funding details have not been disclosed.

How Imprint would pitch themselves

β—‹ Auto-generated
01Target customer

Consumers + businesses needing modern financial services + infrastructure β€” typically under-served by legacy banks + processors.

02Problem they solve

Imprint is reimagining co-branded credit cards & financial products to be smarter, more rewarding, and truly brand-first. We partner with companies like Rakuten, Booking.com, H-E-B, Fetch, and Brooks Brothers to lau… The category has historically been served by tools that miss the modern workflow this product is built around.

03Key differentiator

Imprint differentiates on co-branded financial products β€” focusing on a specific edge in this category vs. broader incumbents.

04Go-to-market strategy

Late-stage scale β€” global enterprise sales force, channel + reseller partnerships, vertical-specific go-to-market motions. Focus on land-and-expand within existing accounts + international expansion.

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