Karat
Creator Black Card + business banking + tax services for influencers + YouTubers. Backed by Union Square Ventures.
- Location
- New York, United States
- Raised
- $31M+
- Stage
- Series B
- Founded
- 2019
- Category
- Fintech
- Funding
- VC-backed
- Team
- 51-200
Funding figures as of Jul 2025 · not independently verified
Founders of Karat
- Eric Wei
- Will Kim
Investors backing Karat
- Union Square Ventures
- GGV Capital
Frequently asked questions
What does Karat do?
Creator Black Card + business banking + tax services for influencers + YouTubers. Backed by Union Square Ventures.
Where is Karat based?
Karat is based in New York, United States.
When was Karat founded?
Karat was founded in 2019.
How much has Karat raised?
Karat has raised $31M+ in their Series B round as of Jul 2025.
Who founded Karat?
Karat was founded by Eric Wei, Will Kim.
Who has invested in Karat?
Karat is backed by Union Square Ventures, GGV Capital.
How Karat would pitch themselves
● Editorial01Target customer
Established creators (YouTubers, podcasters, TikTokers with $250K+ income) ignored by traditional banks because of unconventional income streams.
02Problem they solve
A YouTuber making $500K/year still gets rejected for credit cards. Banks under-weight creator income (1099, brand deals, royalties) vs. W2 employees.
03Key differentiator
Underwrites creators on follower count + platform revenue, not just W2 income. Premium concierge service + accountant network. Creator-specific spend categories.
04Go-to-market strategy
Influencer-to-influencer word of mouth. Direct outreach to 100K+ subscriber creators. Strong product partnerships (Beehiiv, Patreon).