Loom
One quick video — no meeting needed.
About Loom
Async video messaging for teams. Acquired by Atlassian in 2023 for $975M. Used by 25M+ users at Salesforce, Netflix, and Hubspot.
Pitch deck breakdown
How Loom would pitch themselves.
Target customer
Business teams looking for modern saas tooling — replacing legacy software or building net-new workflows in this category.
Problem they solve
Async video messaging for teams. Acquired by Atlassian in 2023 for $975M. Used by 25M+ users at Salesforce, Netflix, and Hubspot. The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Loom differentiates on one quick video — no meeting needed. Backed by Sequoia + Coatue, $203M raised — the company has resources + validation to compound this thesis. Founded by Joe Thomas + team.
Go-to-market strategy
Combined sales + product-led growth approach typical for SaaS companies at this stage — direct sales for higher-ACV deals, self-serve for SMB adoption, and content + community for top-of-funnel.
Company facts
- Category
- SaaS
- Funding stage
- Acquired (Atlassian)
- Total raised
- $203M
- Founded
- 2015
- Team size
- 201-500
- HQ
- San Francisco
- Country
- United States
- Website
- loom.com
Founders of Loom
- Joe Thomas
- Shahed Khan
- Vinay Hiremath
Investors backing Loom
- Sequoia
- Coatue
- ICONIQ
Frequently asked questions
What does Loom do?
Async video messaging for teams. Acquired by Atlassian in 2023 for $975M. Used by 25M+ users at Salesforce, Netflix, and Hubspot.
Where is Loom based?
Loom is based in San Francisco, United States.
When was Loom founded?
Loom was founded in 2015.
How much has Loom raised?
Loom has raised $203M in their Acquired (Atlassian) round.
Who founded Loom?
Loom was founded by Joe Thomas, Shahed Khan, Vinay Hiremath.
Who has invested in Loom?
Loom is backed by Sequoia, Coatue, ICONIQ.