Normative
The carbon accounting engine.
About Normative
Automated emissions calculation engine for European corporates. Backed by Bill Gates and the SME Climate Hub.
Pitch deck breakdown
How Normative would pitch themselves.
Target customer
Customers in the Normative space — typically operators or teams running into the problem this product solves.
Problem they solve
Automated emissions calculation engine for European corporates. Backed by Bill Gates and the SME Climate Hub. The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
Normative differentiates on the carbon accounting engine. Backed by ETF Partners + 2150, $50M+ raised — the company has resources + validation to compound this thesis. Founded by Kristian Rönn + team.
Go-to-market strategy
Series-A scaling stage — building outbound sales motion, hiring first AEs, layering on customer success. Mix of PLG (where the product allows) + direct sales for higher-ACV deals.
Company facts
- Category
- Other
- Funding stage
- Series A
- Total raised
- $50M+
- Founded
- 2014
- Team size
- 51-200
- HQ
- Stockholm
- Country
- Sweden
- Website
- normative.io
Founders of Normative
- Kristian Rönn
- Alexander Lindholm
Investors backing Normative
- ETF Partners
- 2150
Frequently asked questions
What does Normative do?
Automated emissions calculation engine for European corporates. Backed by Bill Gates and the SME Climate Hub.
Where is Normative based?
Normative is based in Stockholm, Sweden.
When was Normative founded?
Normative was founded in 2014.
How much has Normative raised?
Normative has raised $50M+ in their Series A round.
Who founded Normative?
Normative was founded by Kristian Rönn, Alexander Lindholm.
Who has invested in Normative?
Normative is backed by ETF Partners, 2150.