Pinwheel

Pinwheel helps banks win primacy with user-centric solutions that deepen relationships and grow lifetime value. Pinwheel's market leading digital deposit switch solution, used by the world's leading financial institutions, delivers 2x better conversion than the industry standard, greater security, and first-of-its kind share of wallet insights to power customer engagement programs to new heights.

Pinwheel is based in New York, United States, United States.

Pinwheel was founded in 2020.

Pinwheel is vc-backed. Funding details have not been disclosed.

Consumers + businesses needing modern financial services + infrastructure — typically under-served by legacy banks + processors.

Pinwheel helps banks win primacy with user-centric solutions that deepen relationships and grow lifetime value. Pinwheel's market leading digital deposit switch solution, used by the world's leading financial institutio… The category has historically been served by tools that miss the modern workflow this product is built around.

Pinwheel differentiates on building the fourth credit bureau — focusing on a specific edge in this category vs. broader incumbents.

Growth-stage GTM — multi-channel revenue motion (direct enterprise sales, channel partnerships, marketplace listings). Vertical specialisation + verticalised AE teams targeting enterprise + mid-market.