Plausible Analytics
Lightweight, cookie-less analytics that respects user privacy and stays GDPR-compliant by default. Bootstrapped, profitable.
- Location
- Lisbon, Portugal
- Stage
- Bootstrapped
- Founded
- 2018
- Category
- Open Source
- Funding
- Bootstrapped
- Team
- 1-10
Funding figures as of Jul 2025 · not independently verified
Founders of Plausible Analytics
- Uku Taht
- Marko Saric
Frequently asked questions
What does Plausible Analytics do?
Lightweight, cookie-less analytics that respects user privacy and stays GDPR-compliant by default. Bootstrapped, profitable.
Where is Plausible Analytics based?
Plausible Analytics is based in Lisbon, Portugal.
When was Plausible Analytics founded?
Plausible Analytics was founded in 2018.
How much has Plausible Analytics raised?
Plausible Analytics is bootstrapped. Funding details have not been disclosed.
Who founded Plausible Analytics?
Plausible Analytics was founded by Uku Taht, Marko Saric.
How Plausible Analytics would pitch themselves
○ Auto-generated01Target customer
Developers + open-source communities + enterprises wanting an OSS-first tool in this category, with optional commercial support.
02Problem they solve
Lightweight, cookie-less analytics that respects user privacy and stays GDPR-compliant by default. Bootstrapped, profitable. The category has historically been served by tools that miss the modern workflow this product is built around.
03Key differentiator
Plausible Analytics differentiates on privacy-first google analytics alternative — and on being bootstrapped. The team prioritises profitability + customer-led growth over VC-fuelled scale. Founded by Uku Taht + team.
04Go-to-market strategy
Bootstrapped go-to-market — content-led growth, founder-community presence, and product-led adoption via free or freemium tiers. Profitability + customer-funded expansion over VC capital efficiency.