PostHog
The single platform to analyze, test, observe, and deploy.
About PostHog
Product analytics, session replay, feature flags, A/B tests, surveys — open source. Self-hostable, used by Hasura and Y Combinator.
Pitch deck breakdown
How PostHog would pitch themselves.
Target customer
Developers + open-source communities + enterprises wanting an OSS-first tool in this category, with optional commercial support.
Problem they solve
Product analytics, session replay, feature flags, A/B tests, surveys — open source. Self-hostable, used by Hasura and Y Combinator. The category has historically been served by tools that miss the modern workflow this product is built around.
Key differentiator
PostHog differentiates on the single platform to analyze, test, observe, and deploy. Backed by Y Combinator + GV, $70M+ raised — the company has resources + validation to compound this thesis. Founded by James Hawkins + team.
Go-to-market strategy
Growth-stage GTM — multi-channel revenue motion (direct enterprise sales, channel partnerships, marketplace listings). Vertical specialisation + verticalised AE teams targeting enterprise + mid-market.
Company facts
- Category
- Open Source
- Funding stage
- Series C
- Total raised
- $70M+
- Founded
- 2020
- Team size
- 51-200
- HQ
- London
- Country
- United Kingdom
- Website
- posthog.com
Founders of PostHog
- James Hawkins
- Tim Glaser
Investors backing PostHog
- Y Combinator
- GV
- Hanaco Ventures
Frequently asked questions
What does PostHog do?
Product analytics, session replay, feature flags, A/B tests, surveys — open source. Self-hostable, used by Hasura and Y Combinator.
Where is PostHog based?
PostHog is based in London, United Kingdom.
When was PostHog founded?
PostHog was founded in 2020.
How much has PostHog raised?
PostHog has raised $70M+ in their Series C round.
Who founded PostHog?
PostHog was founded by James Hawkins, Tim Glaser.
Who has invested in PostHog?
PostHog is backed by Y Combinator, GV, Hanaco Ventures.