Sequence
Sequence is the modern billing, CPQ and revrec platform to unlock error-free revenue workflows at scale. Backed by a16z and Salesforce Ventures, Sequence is working with leading B2B scaleups including Incident.io, Bridge (acq. by Stripe), Attention, Arch Labs and Default.
- Location
- New York, United States, United States
- Founded
- 2020
- Category
- Fintech
- Funding
- VC-backed
- Team
- 11–50
Frequently asked questions
What does Sequence do?
Sequence is the modern billing, CPQ and revrec platform to unlock error-free revenue workflows at scale. Backed by a16z and Salesforce Ventures, Sequence is working with leading B2B scaleups including Incident.io, Bridge (acq. by Stripe), Attention, Arch Labs and Default.
Where is Sequence based?
Sequence is based in New York, United States, United States.
When was Sequence founded?
Sequence was founded in 2020.
How much has Sequence raised?
Sequence is vc-backed. Funding details have not been disclosed.
How Sequence would pitch themselves
○ Auto-generated01Target customer
Every custom contract — the core audience Sequence's product is built around.
02Problem they solve
Sequence is the modern billing, CPQ and revrec platform to unlock error-free revenue workflows at scale. Backed by a16z and Salesforce Ventures, Sequence is working with leading B2B scaleups including Incident.io, Bridg… The category has historically been served by tools that miss the modern workflow this product is built around.
03Key differentiator
Sequence differentiates on automate billing for every custom contract — focusing on a specific edge in this category vs. broader incumbents.
04Go-to-market strategy
Series-A scaling stage — building outbound sales motion, hiring first AEs, layering on customer success. Mix of PLG (where the product allows) + direct sales for higher-ACV deals.