Sojern
Digital marketing for travel brands.
About Sojern
Travel-specific ad targeting + analytics — used by hotels, airlines, destinations, attractions. 10K+ travel customers.
§ Pitch deck breakdown
How Sojern would pitch themselves.
Target customer
Hotel chains, airlines, destination tourism boards, and travel attractions running paid acquisition campaigns to travelers.
Problem they solve
General ad-tech (Facebook, Google) doesn't understand travel intent. Travel brands waste ad spend on generic targeting + struggle to attribute bookings.
Key differentiator
Travel-specific intent data — Sojern tracks flight searches, hotel browsing, destination researching across 10K+ travel sites. Targets ads based on traveler purchase intent.
Go-to-market strategy
Direct sales to hotel + airline + DMO marketing teams. Performance pricing model (cost-per-booking). Trade-show + conference presence (PhocusWright, ITB).
Company facts
- Category
- SaaS
- Funding stage
- Series E
- Total raised
- $140M+
- Founded
- 2007
- Team size
- 501-1000
- HQ
- San Francisco
- Country
- United States
- Website
- sojern.com
Founders of Sojern
- Mark Rabe
- Kurt Weinsheimer
Investors backing Sojern
- TCV
- Norwest
- Inflexion
Frequently asked questions
What does Sojern do?
Travel-specific ad targeting + analytics — used by hotels, airlines, destinations, attractions. 10K+ travel customers.
Where is Sojern based?
Sojern is based in San Francisco, United States.
When was Sojern founded?
Sojern was founded in 2007.
How much has Sojern raised?
Sojern has raised $140M+ in their Series E round.
Who founded Sojern?
Sojern was founded by Mark Rabe, Kurt Weinsheimer.
Who has invested in Sojern?
Sojern is backed by TCV, Norwest, Inflexion.